Novatech's involvement in arts and cultural promotion is not only for commercial benefits but also to fulfill social responsibilities and support the diverse development of culture and society. Through arts and cultural promotion,we engage in cultural heritage and development,promote the accessibility of art and culture, and enhance Novatech's recognition and reputation in this process. In 2024, our arts and cultural promotion efforts focus on three aspects, demonstrating our emphasis on culture and sense of social responsibility.
Hakka Language Promotion Project
Hakka culture is a vital part of Taiwan's multicultural society, and the Hakka language serves as a crucial role in preserving Hakka cultural heritage. However, with the changing times, the use of the Hakka language has gradually diminished, facing the risk of disappearance. Novatech sponsors Hakka music performance groups and helps organize Hakka charity concerts, using music as a platform to raise awareness of and engagement with the Hakka language.
Hakka Cultural Promotion - Sponsorship Funding
To preserve and promote Hakka culture and encourage greater understanding and engagement with the Hakka language and music, we aim to support the development of the Yuan-Ke Mixed Chorus through sponsorship. This support helps the choir convey the rich heritage of Hakka culture through music, allowing the power of language to be expressed and shared.This year, we continue to provide operational funding for the Yuan-Ke Mixed Chorus,supporting their campus and community tour performances and charity concerts.Using music as a bridge, we create more opportunities to promote the Hakka language,allowing Hakka language and music to find new life in contemporary society.
Supporting Hakka Autumn Festival - Charity Concert
In November 2024, Novatech collaborated with the Yuan-Ke Mixed Chorus, Yuele Choir, and Hsinchu County Zhongshan Elementary School Choir and String Orchestra to hold a ‘Hakka Autumn Festival’ charity concert at Hsinchu County Zhudong Elementary School. Special guests included the Hsinchu County Association for the Welfare of the Families with Intellectual Disabilities and disadvantaged families from the Zhudong area, allowing more people to experience and share the beauty of music.In addition to providing excellent musical performances, Novatech also distributed 120 Taiwan-made eco-friendly water bottles to underprivileged families at the event. They also invited their suppliers to join the initiative by launching a fundraising campaign to support disadvantaged groups, fulfilling their goal of contributing to social welfare. This event attracted approximately 300 participants,adding more momentum and support to the promotion of charitable causes. Novatech will continue to collaborate with various sectors,dedicated to organizing more similar charitable activities, spreading the voice of love and care to every corner.
Love Reading and Sharing Project
Novatech pays attention to the development of every corner of society. We discovered that rural schools have long suffered from a lack of resources, resulting in insufficient educational resources for disadvantaged families. We hope to unite everyone's efforts to support rural children in developing basic learning literacy
and abilities, while also increasing their reading opportunities.Our goal is to make reading a daily part of life and ultimately transform the learning journey of rural schools.In rural areas of Hsinchu, we have implemented three reading programs integrated with sustainable environmental education,embedding the concept of sustainable development into the cultural and educational system. Through these initiatives, we aim to nurture children’s learning while laying the foundation
for future sustainable development.
Book Culture Sharing Session
The Reading at Shiguang Book Culture Sharing Event, coorganized with Shiguang Junior High School, invited parentchild author Wei Wei-Zhi to share tips on improving parentchild communication. The event aims to help parents better understand their children's needs and emotions, and learn positive and effective communication methods, encouraging children to be more willing to express themselves. This not only improves parent-child relationships but also allows both
parents and children to gain practical communication skills,thereby promoting family happiness and growth.
This event had active participation from over 60 students,parents, and community residents. Novatech will continue to collaborate with schools like Shiguang Junior High School to organize more similar reading activities, dedicated to promoting reading culture, enriching the spiritual life of community residents, and fostering community cultural exchange and integration.
Planting the Seeds of Reading - New Co-Prosperity Project
For four consecutive years, Novatech has supported the Planting the Seeds of Reading - Giving Children a Bright Future project by the New Venture Association, donating Future Young Monthly magazines to ensure rural students have sufficient learning resources and empowering children to grow with confidence through reading. In 2024, we provided one copy of the monthly magazine per class to 85 classes across 14 rural middle schools in Hsinchu. Through these magazine donations, we aim to infuse rich reading resources and help expand students' horizons.
Reading Changes Your Perspective
On World Book Day, April 23, 2024, to promote sustainability from the ground up, we integrated core sustainable development principles into school curricula. To enrich students’learning resources, we purchased a collection of books combining Sustainable Development Goals (SDGs)and Social Emotional Learning (SEL). These books are available for teaching at rural middle schools in Hsinchu, as well as for students and community residents at the Shiguang Community Reading
Station. These books not only convey SDGs concepts but also help students learn emotional adjustment and expression in the post-pandemic era, promoting their overall development.Additionally, we initiated a second-hand book donation drive within our company to provide students with more reading resources, making books an important tool for them to explore knowledge and inspire potential.
Artistic and Humanistic Values
Novatech supports employees in gaining forward momentum through immersion in arts and culture,cultivating resilience through artistic exploration, regaining courage,and learning to embrace setbacks from different perspectives. At the same time,collaboration between businesses and the arts sector creates more opportunities to learn and exchange experiences, further connecting more possibilities for cooperation,and continuing to support cultural endeavors in diverse and creative ways, sparking more beautiful intersections between business and art.
In 2024, Novatech continued to support employees’ learning through Chiu Mei-Chen’s Bird and Flower Ink Painting Class and Blue-and-White Porcelain Painting Class,resulting in the creation of one oil painting, eight Chinese paintings, and eight blueand-white porcelain works. Between 2021 and 2024, Novatech invested approximately NT$51,000 in these art courses, with nine participants completing a total of 310 class sessions. Through their artistic practice, employees contribute socially impactful works that enrich the community with greater cultural and humanitarian value.
Novatech Social Impact Map: Preserve Cultural Heritage
